Exclusive merchandise, special events, celebrity appearances and beauty treatments take center stage at the Barrett-Jackson Lifestyle Pavilion. Luxury will be defined inside the Lifestyle Pavilion during the 36th Annual Barrett-Jackson World’s Greatest Collector Car Event being held at WestWorld. Bidders, consignors, sponsors, and VIP guests will have the opportunity to browse high-end jewelry and apparel, dine on exquisite culinary dishes, indulge in spa treatments and much more.

The Lifestyle Pavilion, open Tuesday, Jan. 16 through Sunday, Jan. 21, will be located on the west side of the main auction tent, adjacent to the Feature Cars Showcase Pavilion. The Lifestyle Pavilion will be open daily from 10 a.m. to 8 p.m., and will stay open to 9 p.m. on Thursday, Jan. 18.

“Barrett-Jackson has transformed into a must-attend event, with patrons from all over the world not only attending to witness exquisite collector vehicles cross the block, but to take part in the lifestyle elements that are just as much a part of the experience,” said Craig Jackson, CEO of the Barrett-Jackson Auction Company. “We’ve added new features this year to consistently provide our customers with the pampering they desire.”

Catering this luxurious pavilion will be Tapino Kitchen & Wine Bar providing world-class wines and award winning small plates. Chef Porter will be dishing out delectable tapas and offering wine pairing advice to all of the guests. The pavilion will be outfitted with elegant, contemporary furniture provided by Kreative Home Furnishings, its unique dining sets, lighting, art, rugs and accessories will add flare and comfort to this VIP area.

A variety of companies will be showcasing their merchandise and services, including Jewelry by Gauthier. Since 1989, Scott Gauthier and wife Naomi have supplied a custom-crafted line of jewelry treasures to the Valley. Their collection of the wearable art is sure to make a statement in the Lifestyle Pavilion.

Rejuvent Medical Spa will also be onsite featuring Facial Plastic Surgeon, Dr. Kelly Bomer. Guests will have the opportunity to schedule on-site appointments for Botox® Cosmetic as well as Restylane®, Hylaform® and Cosmoplast® to augment the lips as well as fine lines & wrinkles.

Luxury real estate will be available in the Signature Properties area of the Lifestyle Pavilion. Over the past decade, its principals have been responsible for the sale of over 20,000 homes exceeding $5 billion, including the sales for The Plaza Lofts at Kierland Commons in Scottsdale, Arizona. Current projects include residential brokerage for Kierland Commons, CityNorth, Estrella Mountain Ranch, and Mountain View Ranch.

Adding to this year’s interactive elements of the Lifestyle Pavilion is the VirtualGT Personal Racing Simulator. Each VirtualGT has been obsessively engineered to provide an experience so realistic you feel as if you are in fact behind the wheel of a world class racecar. Few will ever experience the extreme realism, performance and competitive exhilaration of the world’s finest professional racing simulator. Another option for the sports enthusiast will be to check out Hot Stix Golf. Recognized as the world’s leader in Tour-fittings, Hot Stix will be able to evaluate golf swings and give pointers on how to maximize your golf game.

Lifestyle Pavilion guests appreciate the finer things in life and Executive Jet Management’s total private air transportation solutions are just that. Services include on-demand air charter services, charter aircraft management, and turnkey aircraft management. Additionally, Executive Jet Management can tailor a custom aviation solution to meet anyone’s unique private air travel requirements.

Visitors to the Lifestyle Pavilion will also get a preview of the Sassy Girls Club, an exclusive society group for women who are proud to be in their 30s, 40s and 50s. The Sassy Girls Club brings together like-minded women to network and promote each other’s businesses in a social environment.

Special events, including spa treatments, celebrity appearances, cigar rolling and happy hours add to the excitement inside the Lifestyle Pavilion. For a complete schedule of events, please visit Highlights will include:

Wednesday, Jan. 17

Craig Jackson book signing 1:30 – 3 p.m.

Handwriting Analysis 3 – 5 p.m.

Happy Hour 4 – 6 p.m.

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