I always enjoy when challenges come about.Â Â Challenges help inspire automotive art and design.Â Hot Wheels does this inspiration great justice,Â check it out.Â
Hot Wheels design director Alec Tam said Hot Wheels designers have long copied real cars, such as the Chevrolet Camaro and Ford Mustang, for their 1:64 scale die-cast models. But this year, the 40th anniversary of Hot Wheels, marked the first time non-Hot Wheels designers were invited to participate. Tam said he was thrilled with what automotive designers came up with when they didn’t have to think about practicalities like roadworthiness and air bags.
“They took some chances on design and did things they are unable to do in their day jobs,” he said. “Hot Wheels is one of the few places where a car designer can not only be a kid but can really realize the vision of their design.”
Tam said the contest was so successful he’d like to see it happen every year.
Tam said each car had to capture the Hot Wheels core values — speed, power, performance and attitude — as well as reflecting the distinctive look of each automaker. Each car also had to be able to perform a loop on a Hot Wheels orange track.